How will the global climate continue to inspire events in the future?
The last several months have been tumultuous for the world as a whole, and the COVID-19 pandemic will have long-lasting effects worldwide. From health to the economy, we’re all beginning to see some aftereffects of the virus. When it comes to event planning and attending gatherings, things may very well be different for a long time.
Because of COVID-19, we’ve seen a drastic uptick in the amount of events that people have decided to take on virtually. On the other hand, we’ve also learned new ways to mitigate risk and create safer event opportunities for in-person celebrations. As we all learn to manage this new normal we’re living in, it’s important to see how COVID-19 will inspire events in the future. By adapting post-virus and leaning into enhanced health and safety measures, we can all work together in ensuring that the community of events continue for a long, long time.
What has COVID changed event planning? As this virus has reached every corner of the world, we’ve all learned to adjust and build out valuable, community-building events through the virtual space. On another level, as the world has begun to slowly return to business “as usual”, the requirements for health and safety have become even more paramount than before. Here are some big changes that COVID-19 has inspired in events:
A return to webcams: We’ve all learned to keep community first by gravitating towards Zoom webinars but to elevate that, events can be re-imagined into virtual event experiences. On platforms like Pheedloop and Socio, networking and facilitated business opportunities become available.
A greater care for others around us: We’ve all learned how important it is to love and care for the people we work with, even through a distance. Inspired ways to stay connected are virtual movie share watching, virtual or small gathering book clubs, sending care packages/food gift cards in the mail, drive by celebrations and plain old checking up on family & friends (which we may normally have been too busy to do often).
A focus on public health:
From pre-screening attendees to maintaining physical distancing, it’s become highly apparent to all that there is nothing more important than keeping attendees safe.
This new normal has brought out a ton of inspiring ideas to host events but maintain guidelines and social distance. One way entry and exits, 6’ apart floor decals, closed container grab and go food service, branded hygiene and PPE, curbside services and virtual marketplaces are popping up everywhere. We like virtual DJ battles, online chef tutorials, live-stream product launches, Instagram story events and VR fashion shows. What more fun ideas are coming next? It’s interesting to see it unfold and we're excited to continue to brainstorm new ideas as the event landscape continues to evolve.
How will events look as life goes “back to normal”? In Canada, gathering restrictions -- which are necessary for the health of the public -- have caused us to become much more strategic and logistically-minded when it comes to planning great events. To slow the spread of COVID-19 even as we start to go back to normal, limiting guest count and contact are vital pieces of the puzzle.
As life continues on, it’s important to be able to adapt. Event planners have always had to be flexible, and COVID-19 is just a new maze to maneuver. From considering hybrid events (part digital and part in-person), to keeping people in event pods to maintain social distancing, this is just a new way of life.
Whether it means offering masks and sanitizers to your guests, digital on demand content or hybrid options, the most important part of events post-COVID will be learning to maintain the community aspect that makes events so wonderful. All this while keeping people safe as we continue to create events that inspire.
If you’re uncertain of how to best plan events in this new normal, Mosaic Events is here to help. A team with over 25 years of experience, it’s our job to help you continue building teamwork and community. From helping you create experiences both virtual and in-person, to working with you to develop new event protocols, our team is ready to work alongside you. Contact us today.