We know how to move your events digital, and help make the best decisions for event success.
There’s no question that we’re living in unprecedented and unique times, and the event space is certainly no different. In the corporate world, your business is probably adapting to the delicate balance between remote work, social distancing and getting back to some sort of normal. Every aspect of work has been disrupted, right along with planned and future corporate events.
Should you postpone or should you go virtual? In today’s world, many event planners and organizers are deciding whether or not to postpone or create virtual experiences with their events. The thing is, it depends on many factors. The size and style of the event, the expected audience and their tech comfort level. Another major factor is determining your goals and objectives of the event which determines the platform and capability of your virtual corporate event. You also need to consider the needs and objectives of your stakeholders to make strategic decisions for defined outcomes. With all these possibilities and factors at hand, some events are great candidates to go virtual while some events are better left until in-person events are viable again.
Here are some questions to ask:
What are the financial implications of going virtual or postponing?
Would this event present well in a virtual space?
What are ways to keep the community aspect at the forefront of a virtual event?
How can we keep participation high and our audience engaged?
Can the event be postponed easily with the venue and your vendors?
Is it an annual event? If postponed, would that date be too close to next years’ date?
What is the perception of the event change? How will it affect sponsors and partnerships?
Can the virtual event be executed with a shortened timeline?
How can you add value online?
It’s impossible to know how everything will change when it comes to event planning. However, it’s a good guess that virtual events are here to stay for now -- and they may just change the game when it comes to participation, revenue and sponsorship ROI.
Think about it: virtual is a fantastic way to involve people that would normally be counted out due to things like location, cost or scheduling conflicts for in-person attendance. Overhead costs are lower online, and technological advances have made online capabilities a pretty big deal. Virtual events offer lots of options for information consumption and offer lots of variability. But there are a lot of factors to consider. Now more than ever it’s critical to collaborate and rely on each other.
When you decide the future of your events, engage your stakeholders, rally your team and consult a professional. Planners like the Mosaic Events team will help you navigate all those event considerations when they become too daunting. Whether you need someone to handle logistics for postponement or build out your virtual event, hiring a consultant is the most efficient and effective choice.
With years of expertise at our side, we’re able to help re-create your events into a new frontier -- and manage all of the processes that come alongside it. We’re experts at audience engagement, social media, project management and logistics. At Mosaic, this is our passion and we consider it an honour to be able to create new ways to celebrate and learn with you.